Archive for the ‘Microsoft Tag’ Category

A look at Microsoft Tag


Some days ago, Katrien De Graeve, a DE at Microsoft Belgium twittered

I want new full color business card with ‘attached’ vCard – – no more typing over contacts!

Tag. Tag? Microsoft Tag? Business Cards? vCards? I had to check this out, so I popped the URL open in a web browser and took a look. I turned out to be a tag system that is currently in beta – developed by Microsoft. 2D Barcodes is nothing new, but until now, they have been composed by tiny black and white dots arranged in a rectangle.

Accompanying the new tag system is a mobile client – or more specific – mobile clients that enables you to just point your camera at at tag and it will automatically fetch the linked data, whether it is an URL, a vCard or some free text. You just point – you don’t have to press the camera button.  The current beta is free for personal usage, but Microsoft sees a commercial market for the system. When you have created an account and created your first tag – that you can render into PDF, WMF or XPS in different sizes and with different layouts, you will be able to track the usage of the tag with a reporting functionality located on the account page.

One of the render options is to add “Get the free app for your mobile at ” a web site optimized for mobile clients, that sports the different kinds of mobile clients. The list of available clients are quite impressive;

  • Windows Mobile (of course)
  • Android
  • Blackberry
  • iPhone
  • Java 2 Micro Edition
  • PalmOS
  • Symbian S60 (incl. 1st, 2nd & 3rd edition).


So, I challenge you all to download the software to your mobile and see what’s underneath the following tag:Tag!

For extra credits, I challenge you to put up your own tag(s) on your blog (all of the Norwegian techie/twitter posse – consider yourself tagged) and optionally send me a link in the comments field below :-)