A look at Microsoft Tag

Some days ago, Katrien De Graeve, a DE at Microsoft Belgium twittered

I want new full color business card with ‘attached’ vCard – http://www.microsoft.com/tag/ – no more typing over contacts!

Tag. Tag? Microsoft Tag? Business Cards? vCards? I had to check this out, so I popped the URL open in a web browser and took a look. I turned out to be a tag system that is currently in beta – developed by Microsoft. 2D Barcodes is nothing new, but until now, they have been composed by tiny black and white dots arranged in a rectangle.

Accompanying the new tag system is a mobile client – or more specific – mobile clients that enables you to just point your camera at at tag and it will automatically fetch the linked data, whether it is an URL, a vCard or some free text. You just point – you don’t have to press the camera button.  The current beta is free for personal usage, but Microsoft sees a commercial market for the system. When you have created an account and created your first tag – that you can render into PDF, WMF or XPS in different sizes and with different layouts, you will be able to track the usage of the tag with a reporting functionality located on the account page.

One of the render options is to add “Get the free app for your mobile at http://gettag.mobi/ ” a web site optimized for mobile clients, that sports the different kinds of mobile clients. The list of available clients are quite impressive;

  • Windows Mobile (of course)
  • Android
  • Blackberry
  • iPhone
  • Java 2 Micro Edition
  • PalmOS
  • Symbian S60 (incl. 1st, 2nd & 3rd edition).


So, I challenge you all to download the software to your mobile and see what’s underneath the following tag:Tag!

For extra credits, I challenge you to put up your own tag(s) on your blog (all of the Norwegian techie/twitter posse – consider yourself tagged) and optionally send me a link in the comments field below :-)

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  • sondreb

    To begin with I was excited about Microsoft Tag, I even made my own vCard Tag just as yourself and wanted to put it on my blog. Until I realized that it does not support international characters. It doesn’t even support letter 197 (Å) in the ANSI codeset. So until they improve on the characters support, I’m not going to touch it again.

  • borresyvertsen

    Oh, well think’ll give a go anyway :)

  • martinsolli

    Aight Lars, here’s a response for you.

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